Analysis Of an Ad: Adriana Guzman

The speaker of this ad is the rite aid foundation, the try to present themselves as patrons of the community. By using the phrase/word  “our” it shows that they aren’t trying to do this for themselves but for everyone, and that this is a cooperative effort. Also the speaker uses “KidCents” at the bottom of the picture to reinforce that this is for the kids.

In this ad they are trying to convey that by rounding up your purchases, the leftover change from the purchase will pile up and it can help the kids who need it. This is shown by putting a picture of a wheelchair bound child using his imagination to imagine all the possibilities he’d be able to have. One of them would be to travel in the ocean. Therefore they are relying that people will round up there purchase to the goodness in their heart, and that they’ll actually stop and read it before entering the store.

The attended audience is anyone/everyone especially the good samaritans who are always wanting to do some good in the world. This is because it uses the phrase “ Turn small change into fantastic change” which implies even the littlest amount can make a huge difference. Usually when you see/ hear those phrases that a little can go along way people tend to try and help out.

The author uses kid like drawings such as the waves and the sail boat to emphasize that everything is going to help them out. As well as they keep it sweet and simple, “turn small change into fantastic change. Ask to round up your purchases and help kids in our community”. They want you to round your purchases because over time all the change build ups and it can turn into a greater amount that will make a huge difference.

The way that the speaker/author uses ethos logos and pathos to persuade the audience is that they use a picture of a child, the website for the foundation “kidCents”, and the phrase that is slightly larger than the rest of the sentences in the ad. This combination gives the audience the need to want to help because they give them all the facts and evidence needed to make them want to help, as well as that if they really must they can go confirm.

I find that this isn’t an effective ad for many reasons. One of them would be that no one will just randomly stop by the side of a store to read a small advertisement. Another reason is that in reality most people don’t want to round up their purchases because they don’t want to, since they are trying to save money and need to try and help themselves. Plus in this city where everything is expensive many will already be stretched thin already so they really have no money to spare. 

Analysis of an Ad : Emery Jackson

The mattress company, Casper, is the speaker in this ad. This company is known for advertising extremely comfortable mattresses in comparison to well known brands such as, Serta and Tempur-Pedic. Casper is trying to present themselves in a way that is appealing to the viewer as well as getting their message across. The message and argument this ad is trying to convey is that their mattresses are so comfortable to the point where you will get a good night’s sleep, which will bring out a “better you.”

The intended audience is consumers that have issues sleeping at night because of their mattress, people with back problems, and regular individuals looking for a new mattress. The strategy that the ad uses to persuade the audience is the puzzles. It is intriguing to the viewers because the puzzles make them think and the answers relay back to the company’s subject matter. From my personal experience, I enjoy solving the puzzles while sitting on the subway. I find the ad interactive because it’s a fun way to pass time on the train while learning about their product.  

Casper uses the persuasion tools of ethos and pathos in order to convince the audience of their credibility, character, and to appeal to their emotions. This ad uses ethos to persuade their demographic by stating “we’ve got it all figured out” because this makes the company seem credible and reliable. The ad uses pathos by relating sleep to happiness when they state “sleep is always the answer” and “better sleep better you.” This illustrates that people will enjoy sleeping on their mattress and will wake up happier. However, the company does not use logos in their advertisement, which is made clear through their lack of statistics or facts.

Analyzing the fact that the ad is missing the tool logos, has brought me to the conclusion that the Casper company is relying on the assumption that everyone knows the power of sleep. In the ad there are no present numbers on any study that involves sleeping or the affect that a good mattress has on the human emotion and physical well being.

I believe this ad is effective because they catch your attention with the cute puzzles and illustrations. It makes you want to check out their website to see if their mattresses are good quality. The ad definitely made me think about purchasing a new mattress. It made me question if my mattress was as good as the company claims the Casper mattress is, along with if my mattress gives me a good night’s rest.

Analysis of an Ad- America Rivera

In this advertisement the speaker(s) are the creators and company of this brand titled, “Casper”. This is clearly a mattress brand as shown in the advertisement through its writing and images. This brand presents themselves as an advertisement in the subway, most likely because they definitely know so many people use trains as the most common form of transportation. Trains are all over New York City and millions of people utilize them, so this company has a higher chance of attracting more people. Not only a high advantages of attracting many individuals, but attract and influence a variety of people to buy their products. There are many who come to NYC and use the subway to travel from other states and places, so people can spread the word do different places and people, then this product can be spoken about to others than just subway users. This brand wants to be viewed as the company with the best mattress, pillow, bedding, and more. We know this because as stated in the advertisement, it is the “award winning mattress”. Their audience based off this add are the people who occupy subways such as travelers, New Yorkers, and anyone else because this advertisement can be taken a picture of at any time and be shared with any other individuals.

The message being portrayed in this advertisement is that people should buy these products, but mainly their mattress because it will provide comfortable and satisfying sleep. The viewer is giving an image of an equation without numbers, being a person plus a mattress, being equal to someone happily sleeping. Instead of numbers as viewers we are given images with the question and answer, “Can’t solve them? sleep on it”. The answer to the equation of being a happy sleeper is to sleep on their mattress. We are told that we should buy their product for satisfying sleep. That’s also the argument, that their products are the best and so great for sleep. I also see the argument that many people love their products since they state their products have won some type of award. 

This advertisement relies on the assumption that everyone will love this mattress, since it shows and gives a sense of satisfaction by the person in the advertisement. It is also assures their product is “huggable” and “cozy” as it clearly states in the description of their products. The strategies this brand uses to persuade the audience are, imagery, descriptive words, simplicity, websites, and hypophora like “Can’t solve them? Sleep on it”. Three other major tools this company uses are Ethos, Patho and Logos. They use imagery by adding pictures and they have a website where it’s more convenient for people to shop on. They use ethos by stating their credibility such as having an award for one of the best mattresses. Also, they use ethos by showing a happy emotion in the person, writing an equation that leads to satisfying sleep. Lastly they use Logos such as stating how they have “premium bedding and more”. This is logos because their stating a fact about their products.  

Finally, do I think this advertisement is effective or not? In what ways? Can it be better? Yes I do believe this advertisement is effective because first of all its in the subway which is a great way to spread the word for any company since there are so many different people who see it everyday. Also, I believe everyone would want to buy their mattress from a great company and this brand shows they are great by telling everyone they won an award. Although I do believe it can be effective, I also know it has room for improvement. Something this brand can add to their advertisement can be statistics such as numbers. Statistics like, how many people have bought their products,  how many states sell them, or the rates of satisfactory people have using these products. They can find these statistics conducting surveys. One last thing I think believe would attract more people might be a discount, even if its 10%. Overall I believe this is a good advertisement for this company because it includes a little bit of everything to attract a majority of individuals.

Analysis of an Ad: Lised Banegas

The speaker in the ad is a brand called “Casper.” The speaker is trying to represent themselves by using persuasion. They want us to view them as something great and comfortable that everyone should buy. I know this because it shows a picture of a happy face and a Casper mattress that equals some great sleep. 

The message that the ad is trying to convey is to buy a mattress from them and that if you buy this mattress you will have good sleep and everything.  “ Can’t solve them? Sleep on it” this is persuading you to buy the mattress, if you have some type of problem this mattress is going to help you forget about it. “Huggable Pillows” who is not going to want that.  Everything about this is feeling comfortable and cozy in bed. The assumptions that the ad relies on is that people have many problems that are hard to solve. That people are stressed out and need to forget about their problems for a little while.

The intended audience of the ad is people who work a lot and are stressed, people who just like to sleep in general and people who have trouble sleeping. I know this because of the phrase “can’t solve them? Sleep on them” it’s trying to say if you can’t solve your problems, this mattress is going to help you sleep on them and forget about it. It’s so cozy it will make you forget about everything. Also when it says “cozy up… huggable pillows” everything about the bed is going to help you forget about everything. People are stressed and need to relax and sleep well and with this you’ll have a happy sleep.

The strategies the ad uses to persuade the audience is pictures because it is eye catching. It’s like solving an equation but with pictures and it adds up to the phrase “can’t solve them? Sleep on it.” This ad appeals to logos and ethos because it uses logic that if you can’t solve something it’s better to sleep on it. It appeals to ethos because it uses words like huggable, cozy, award winning to draw your attention with something great to buy.

I think the ad is effective because it does call the attention of people to buy the mattress and everything that comes with it. Also it shows how it’s very cozy that it can make you go to sleep faster than you think. They think it’s something everybody would want  to buy.

Analysis Of Ad: Arielle Gibbs

The speaker of the Healthcare ad would be a health insurance department called health first. The speaker is trying to present themselves by trying to persuade people who live in New York City to apply for Health first Medicare. I know this because it provides a number and email for people to reach out to for in case they want to enroll. Also, they talk about what they’re plans is going to consist of.

The line that says “Our plans may include up to $150/ month OTC allowance. SilverSneakers fitness program, and ALL dental services covered for $0 including dentures, crowns, and root canal”. The ad is trying to convey that if you apply for health first, you’re going to receive financial benefits when it comes to your health. They’re trying to also say that you’re going to be paying less than what you would expect.

The intended audiences of the ad would be those who don’t have insurance and for people who do have insurance but doesn’t receive any benefits. Lastly, it’s intended for those who live in New York City. I know this because in the bottom of the ad towards the right, it says ” health insurance for New Yorkers”. So this insurance is not eligible to those who live out of state. In addition, it even persuades the audience from the subtitle by mentioning the benefits of the insurance which includes the dentist, pharmacy and gym.

The strategies that the author uses was providing the picture of the elderly couple to demonstrate how happy they are to be using the insurance. It shows how the insurance actually works. Also, if you probably get it at a young age it can actually last you up to when you become older.

The ad appears more to the use of logos to persuade the audience because it provides more factual information so it can convince people into enrolling into the insurance. For example, even though it doesn’t provide a lot of information, it provides numbers, websites, and a email for you to contact so you can find out more. The ad itself doesn’t leave anything out to make readers confused especially since it’s about your health. The reader even makes it specific as to who the ad applies to which is New Yorkers.

I think that the ad is not effective because even though it’s specifically for people in New York, there has to be other eligibility requirements. Also, I feel as if the benefit plans are very vague and needs to be more explanatory so people know what to expect. Lastly, I think that there’s always a catch especially when it comes to insurance and that it’s just not always beneficial.

Analysis Of An Ad by Natalie C

The speaker in this ad is the First Republic Bank. The speaker is trying to present themselves by using repetition. They repeat refinancing student loans because that is what they want the audience to remember. The speaker wants to be viewed as dependable. Dependable because they want you to use their bank to pay back your loans. They include things such as “discount” and low “APR” to drag in their audience.

This ad is trying to convey people who have taken out student loans that this bank, the First Republic Bank can help you pay back your student loans. But however, by taking out another loan. They advertise low rates plus a discount because this may result to a lower amount having to be paid back.

The ad assumption the ad relies on it that student loans doesn’t allow you to use your money how you really want to. That the money you earn after graduating is limited because of student loans. It also assumes that people don’t take out federal student loans that have no interest rates and that also waits a year prior from your graduating year for you to pay back. The First Republic Bank assumes that loans are always with high interest rates. So they advertise the low APR to grab the viewer.

The intended audience is college students or graduates who have taken out student loans. Both can be the intended audience because college students may look at this and think to themselves that if they take out a loan that they should go to the First Republic Bank because it seems more reliable. On the other hand, the audience can be graduates from college who have already taken out a student loan. Graduates may think about how the loan that they have taken out is growing overtime because of the interest rate and this bank may or may not offer a lower amount of money to pay back. Another reason this ad can be meant for these group of people is because of where the ad is located. This ad is or was from the train station on 59th street. The location is around Fordham University and John Jay College which means that many students or graduates can see this ad.
Segmentation strategy has been used in this ad because the message being sent is to specific types of people with similar traits and similar lifestyles.

This ad uses pathos, ethos, and logos to persuade their audience. In the ad it states “ you’re more than a student loan debt”, this triggers the readers emotions because its making them realize that student loans is making them less worthy. Not only less worthy because they have a debt that’s going to be behind them for a while, but the fact they aren’t enjoying or prioritizing their career as they should. They’re prioritizing their student loans and most likely think about paying that off instead of enjoying what the student loans has done for them. This ad may also make the audience that have taken out student loans feel as if loans are a burden. Logos is given when the ad states the fact that they have “rates as low as low as 1.95% APR with discounts”. This is logos because the audience can compare it to what they are paying in interest of their student loans. This ad also uses ethos because they mentioned an anesthesiologist who has been a client there since 2015.

I think this ad is effective. What makes this ad effective is that if I put myself in someone who has taken out a bank student loan that hasn’t really explored their options before taking a loan out, I would highly consider anything that offers me the lowest interest rates. Besides the lowest interest rate they also have discount that may mean I can actually pay less than I originally had to. The ad includes a website meaning if you were to be interested they would have further information. I also found this ad very effective because at the location I had found. It wasn’t placed randomly, it isn’t a coincidence that they placed this ad there. I feel like it was intentional because they knew students who most likely have taken or are thinking of taking out loans have seen it.

Analysis of an AD: by Elidhet Hernandez

  1. Who is the speaker in the ad? How is the speaker trying to present themselves? How does the speaker want you to view them? How do you know?

In August of 2016, Colin Kaepernick remained seated during the playing of the National Anthem to protest police brutality against African Americans. President Trump insisted that NFL players that take part in this movement should be fired and called NFL fans to boycott. this movement made many people unsupportive of his actions and show hatred toward Kaepernick is also made him a highly respected figure among others. The speaker is trying to present himself as someone who will stand up for what he believes even if they will end up losing something.

2. What are the messages/arguments that the ad is trying to convey?

Once the incident occurred, Kaepernick was dropped by all of his sponsors expect Nike. This Ad campaign sends the message that no matter where you come from or where you have made it to, you have to stand up for what you believe in and don’t have to take no for an answer. Kaepernick’s protest may have come at the price of losing his job but started an impactful and controversial movement. it doesn’t just send people the message that people should stand up for what they believe in but it’s also to shed light on the country’s treatment of racial minorities.

4. Who is the intended audience(s) of the ad? How do you know?

The intended audience is mostly young people since certain age groups buy their products. Before launching this AD Nike had to ask itself if the customers want brands like Nike to speak out on social or political issues. Today Millennials are mostly belief driven buyers, in which they would only buy a product if they truly believe work or if the brand is advertising something they believe in. The idea of younger and cooler is the strategy Nike took this Ad which means their trying to appeal to younger, urban, and liberal people by shedding light on this controversial topic.

5. What strategies does the ad use to try to persuade the audience?

The strategies this Ad is using are the three main rhetorical appeals: Pathos, Ethos, and Logos. These are used throughout the video and the main advertisement which makes the Ad more appealing to its audiences’. This Ad is convincing as it provides many different appeals for its audience. The effectiveness of the use of ethos, logos, and pathos was designed to ensure Nike’s credibility to any viewer of this iconic advertisement.

6. How does the ad appeal to ethos, logos, and pathos to persuade the audience?

In Colin Kaepernick’s Ad included a video featuring different athletes but he was the main focus of the video. A skateboarder is shown trying to do tricks and failing, but gets back up to try again. Some athletes shown to have disabilities but continue playing sports such as a boy who is a wrestler but has no legs, a football player missing a limb, and a woman in a wheelchair plat-ting basketball. Pathos is used to appeal to audiences’ emotions, people will feel inclined to purchase Nike products if they feel that Nike is doing something for the greater good that will benefit all people no matter what their gender, disabilities, or trails/challenges that have faced. Kaepernick explains that no matter what, don’t stop trying until you have succeeded everything you are aiming for. A little boy is shown running in a dirt field as a camera shifts to his future self running on a track at the end of a race crossing the finish line and wins first place. He says, “Don’t try to be the fastest at your school, try being the fastest ever”. This is an emotional appeal that uses an encouraging scenario and word choice to persuade the audience that Nike products can make you the greatest person of all time. Lebron James is used as a celebrity athlete no to “become the best basketball player on the planet, but to be bigger than basketball”, referencing both his career and his community efforts. Serena Williams is also used as an example as she grew up facing many challenges but has overcome them and is now known as “the greatest athlete ever”. These celebrity athletes use Nike products and are some of the greatest athletes and explain that with Nike, anyone can be too. Nike wants their audience to know that there are no limits as to what they can achieve and that Nike can help them get closer to reaching their goal.

7. Do you think the ad is effective? Why or why not?

This Ad is effective in the sense that it inspires people no matter what obstacles they may be facing, that they can do or be anything they strive to become. Though many people of older generations don’t appreciate who the Ad was focused around, younger people greatly supported the message. Nike’s stock reached an all time high after reading this Ad. 

Analysis of Ad: Christopher Carbuccia

  The speaker in the ad is a brand called honey. The speaker is trying to present themselves by being persuasive. The speaker wants me to convey them as someone who is great and majestical. I know this because there is a man who is sorta flying and he seems some free and relieved. The man also has gushy looking things coming out of his body in all different types of colors. 

  The line that the add says is “Honey found shoppers over a billion dollars in savings.” The add is ultimately trying to convey that the audience is gonna save a billion dollars by using their app. The assumptions the ad relies on is that the audience buys clothes, that the audience has a billion dollars, and that the audience has a phone or a computer to use this app or website. This ad also relies on the fact that everyone reading the ad knows how to read english. 

  The intended audience of the ad is people who like to shop and people who spend a lot of money on clothes or whatever the case may be. I know this because on the bottom of the ad is says…” How modern shoppers save money.” The ad uses many different strategies to try and persuade the audience. One thing is the phrase of saving a billion dollars because who wouldn’t want to save money.  

  Another thing the ad uses to persuade the audience is the color. The colors used are very eye opening and colors that pop out, these colors include: red, yellow, pink, white, orange, and blue.  One more thing the ad uses to persuade the audience is the image of a man that appears as if he is just flying over water and he has his arms spread out. The man’s physical appearance appears as if he feels free and if he has been cleansed and he is on a new journey to saving money. 

  The ad appears to etho because the man is wearing all different types of clothing and he looks like someone who can you the money to get new clothes. The ad failed to appear as logos because there was no statistics or any proof that people have saved money because of this app. There is not a credible source of information in this ad to prove the statement given by the ad. The ad kinda enforces pathos by because it tries to connect to the audience by the emotion of relief and happiness. 

  The ad does this once again by showing the guy hovering through the water with his arms spread out and what appears to be a smile on his face. I don’t think this ad is effective because of many different reasons.  One of those reasons being that if I didn’t know how to read english then I would have no idea what would be happening in this ad, I would assume it’s something to do with drugs because this guy appears as if he is hallucinating. I also don’t think this ad is effective because there is no clarification of what the ad is for, it just says you will save money.   The ad doesn’t let you know what you’re saving on. I also think the ad is ineffective because it doesn’t clarify whether it is an app or a website or how you can find it, it is not informative enough. I would not put in any effort to find this ad because it wasn’t informative enough.

Follow up from Class 10/2

First, a response from my aunt to your messages to her. 🙂

Because people mostly weren’t taking notes during the game, I added my own observations to the google doc—take a look to see how ethos, logos, and pathos apply to some of your own persuasive techniques.

Final Project Proposal Instructions

Proposals Due: Monday October 21st (via email or handed in during class)

Often, both academics and writers outside of the university do not just write an essay and submit it. Journalists pitch article ideas to their editors, and others might need to propose a topic before getting approval to write it.

For example (and this is 100% true), I recently applied to be part of a collection of essays about the TV show Riverdale, but I didn’t need to write my entire essay first. I sent them a proposal describing what I intended to write about, and only if I was accepted (I wasn’t) would I need to write the entire essay.

What does a proposal look like?

  • A proposal is typically about 2 pages, although it can be slightly longer
  • You can use “I” (like “I plan on investigating ______”)
  • Use a formal academic style (1 point)

What should you include in this proposal?

  • The general topic you are interested in researching and writing about (1 point)
  • Two or three “inquiry questions” relating to your topic that you would like to research/answer/find out more about. (2 points)
    • These should not be questions you already know the answer to, although you can have a hypothesis about what the answer will be.
    • They should also be specific, focused, and answerable/arguable within the  scope of the assignment
  • A justification for why you chose your topic and why these inquiry questions are worth investigating (2 points)
  • Explain which of the inquiry questions you will probably choose for your paper and why (although it’s okay to change your mind in this early stage) (1 point)
  • A research plan (1 point)
    • What do you need to find out in order to answer your inquiry question(s)?
    • What information is important to find out first before you investigate other aspects of your question(s)?
    • What stumbling blocks do you anticipate in your research?

 Grading

Meeting the Above Requirements: 8 points, distributed as noted in the guidelines
Turning the Proposal In On Time: 2 points
Total: 10 points

What is an Inquiry Question?

An inquiry question is something you genuinely do not know the answer to but would like to find out. It must be complex enough to require research and careful thought. Generally, you should avoid questions with simple yes/no answers. “How…?” “Why…?” and “In what ways…?” questions are typically better.

You’re allowed to have a hypothesis about the answer to your inquiry questions, but you should also be open to being wrong.

As you develop your questions, think carefully about scope. If your question is too big/broad, it will be impossible to answer it between now and the end of the semester, and impossible to describe your research in only 6-8 pages. (Some inquiry questions are so big that they require years of research and entire books or series of books can be written about them!). If your question is too small/specific, you will have trouble finding enough to write about. What seems feasible for you to:

  1. Research thoroughly so you have a solid (although beginning) understanding of the issue in only a few weeks
  2. Write about in a coherent and comprehensive way again in only a few additional weeks

An example of a too-big question: Last year, I had my students write a more substantial rhetorical analysis essay than I’m having you do for your “analysis of an ad” projects. One student’s inquiry question was essentially, “What’s up with Trump’s rhetoric?” That’s WAY too big of a topic for one essay! Trump says more things all the time! I encouraged him to just pick one speech or one set of tweets.