The speaker of this ad is the rite aid foundation, the try to present themselves as patrons of the community. By using the phrase/word “our” it shows that they aren’t trying to do this for themselves but for everyone, and that this is a cooperative effort. Also the speaker uses “KidCents” at the bottom of the picture to reinforce that this is for the kids.
In this ad they are trying to convey that by rounding up your purchases, the leftover change from the purchase will pile up and it can help the kids who need it. This is shown by putting a picture of a wheelchair bound child using his imagination to imagine all the possibilities he’d be able to have. One of them would be to travel in the ocean. Therefore they are relying that people will round up there purchase to the goodness in their heart, and that they’ll actually stop and read it before entering the store.
The attended audience is anyone/everyone especially the good samaritans who are always wanting to do some good in the world. This is because it uses the phrase “ Turn small change into fantastic change” which implies even the littlest amount can make a huge difference. Usually when you see/ hear those phrases that a little can go along way people tend to try and help out.
The author uses kid like drawings such as the waves and the sail boat to emphasize that everything is going to help them out. As well as they keep it sweet and simple, “turn small change into fantastic change. Ask to round up your purchases and help kids in our community”. They want you to round your purchases because over time all the change build ups and it can turn into a greater amount that will make a huge difference.
The way that the speaker/author uses ethos logos and pathos to persuade the audience is that they use a picture of a child, the website for the foundation “kidCents”, and the phrase that is slightly larger than the rest of the sentences in the ad. This combination gives the audience the need to want to help because they give them all the facts and evidence needed to make them want to help, as well as that if they really must they can go confirm.
I find that this isn’t an effective ad for many reasons. One of them would be that no one will just randomly stop by the side of a store to read a small advertisement. Another reason is that in reality most people don’t want to round up their purchases because they don’t want to, since they are trying to save money and need to try and help themselves. Plus in this city where everything is expensive many will already be stretched thin already so they really have no money to spare.
I agree with Adriana Analysis on the add. The only thing I felt differently about was The effectiveness of the ad. I agree this add has some big flaws such as the small advertisement, However if a consumer is inform about the add such as when they are making a purchase the method of persuasion is there to make a small donation. It gives you pathos that you’re helping unprivileged children which will make you feel like a better person or make you happy. It gives you a credible source which is “kidCents”. Where you can find numbers or stats of kids that are being impacted do to your small donations. Which is ethos in legos making this ad effective to me.
Based on your reasoning in why this isn’t an effective ad, maybe we can revise the intended audience to “people who care about kids and can afford to spare a little bit of money,” since you’re right that not everyone can. (And I definitely do stop to read random little ads in stores sometimes!! But that is also the rhetoric teacher in me always looking for interesting things to share with you all, haha.)