The mattress company, Casper, is the speaker in this ad. This company is known for advertising extremely comfortable mattresses in comparison to well known brands such as, Serta and Tempur-Pedic. Casper is trying to present themselves in a way that is appealing to the viewer as well as getting their message across. The message and argument this ad is trying to convey is that their mattresses are so comfortable to the point where you will get a good night’s sleep, which will bring out a “better you.”
The intended audience is consumers that have issues sleeping at night because of their mattress, people with back problems, and regular individuals looking for a new mattress. The strategy that the ad uses to persuade the audience is the puzzles. It is intriguing to the viewers because the puzzles make them think and the answers relay back to the company’s subject matter. From my personal experience, I enjoy solving the puzzles while sitting on the subway. I find the ad interactive because it’s a fun way to pass time on the train while learning about their product.
Casper uses the persuasion tools of ethos and pathos in order to convince the audience of their credibility, character, and to appeal to their emotions. This ad uses ethos to persuade their demographic by stating “we’ve got it all figured out” because this makes the company seem credible and reliable. The ad uses pathos by relating sleep to happiness when they state “sleep is always the answer” and “better sleep better you.” This illustrates that people will enjoy sleeping on their mattress and will wake up happier. However, the company does not use logos in their advertisement, which is made clear through their lack of statistics or facts.
Analyzing the fact that the ad is missing the tool logos, has brought me to the conclusion that the Casper company is relying on the assumption that everyone knows the power of sleep. In the ad there are no present numbers on any study that involves sleeping or the affect that a good mattress has on the human emotion and physical well being.
I believe this ad is effective because they catch your attention with the cute puzzles and illustrations. It makes you want to check out their website to see if their mattresses are good quality. The ad definitely made me think about purchasing a new mattress. It made me question if my mattress was as good as the company claims the Casper mattress is, along with if my mattress gives me a good night’s rest.
