The speaker in the ad is a brand called honey. The speaker is trying to present themselves by being persuasive. The speaker wants me to convey them as someone who is great and majestical. I know this because there is a man who is sorta flying and he seems some free and relieved. The man also has gushy looking things coming out of his body in all different types of colors. 

  The line that the add says is “Honey found shoppers over a billion dollars in savings.” The add is ultimately trying to convey that the audience is gonna save a billion dollars by using their app. The assumptions the ad relies on is that the audience buys clothes, that the audience has a billion dollars, and that the audience has a phone or a computer to use this app or website. This ad also relies on the fact that everyone reading the ad knows how to read english. 

  The intended audience of the ad is people who like to shop and people who spend a lot of money on clothes or whatever the case may be. I know this because on the bottom of the ad is says…” How modern shoppers save money.” The ad uses many different strategies to try and persuade the audience. One thing is the phrase of saving a billion dollars because who wouldn’t want to save money.  

  Another thing the ad uses to persuade the audience is the color. The colors used are very eye opening and colors that pop out, these colors include: red, yellow, pink, white, orange, and blue.  One more thing the ad uses to persuade the audience is the image of a man that appears as if he is just flying over water and he has his arms spread out. The man’s physical appearance appears as if he feels free and if he has been cleansed and he is on a new journey to saving money. 

  The ad appears to etho because the man is wearing all different types of clothing and he looks like someone who can you the money to get new clothes. The ad failed to appear as logos because there was no statistics or any proof that people have saved money because of this app. There is not a credible source of information in this ad to prove the statement given by the ad. The ad kinda enforces pathos by because it tries to connect to the audience by the emotion of relief and happiness. 

  The ad does this once again by showing the guy hovering through the water with his arms spread out and what appears to be a smile on his face. I don’t think this ad is effective because of many different reasons.  One of those reasons being that if I didn’t know how to read english then I would have no idea what would be happening in this ad, I would assume it’s something to do with drugs because this guy appears as if he is hallucinating. I also don’t think this ad is effective because there is no clarification of what the ad is for, it just says you will save money.   The ad doesn’t let you know what you’re saving on. I also think the ad is ineffective because it doesn’t clarify whether it is an app or a website or how you can find it, it is not informative enough. I would not put in any effort to find this ad because it wasn’t informative enough.