The speaker in the ad is a brand called “Casper.” The speaker is trying to represent themselves by using persuasion. They want us to view them as something great and comfortable that everyone should buy. I know this because it shows a picture of a happy face and a Casper mattress that equals some great sleep. 

The message that the ad is trying to convey is to buy a mattress from them and that if you buy this mattress you will have good sleep and everything.  “ Can’t solve them? Sleep on it” this is persuading you to buy the mattress, if you have some type of problem this mattress is going to help you forget about it. “Huggable Pillows” who is not going to want that.  Everything about this is feeling comfortable and cozy in bed. The assumptions that the ad relies on is that people have many problems that are hard to solve. That people are stressed out and need to forget about their problems for a little while.

The intended audience of the ad is people who work a lot and are stressed, people who just like to sleep in general and people who have trouble sleeping. I know this because of the phrase “can’t solve them? Sleep on them” it’s trying to say if you can’t solve your problems, this mattress is going to help you sleep on them and forget about it. It’s so cozy it will make you forget about everything. Also when it says “cozy up… huggable pillows” everything about the bed is going to help you forget about everything. People are stressed and need to relax and sleep well and with this you’ll have a happy sleep.

The strategies the ad uses to persuade the audience is pictures because it is eye catching. It’s like solving an equation but with pictures and it adds up to the phrase “can’t solve them? Sleep on it.” This ad appeals to logos and ethos because it uses logic that if you can’t solve something it’s better to sleep on it. It appeals to ethos because it uses words like huggable, cozy, award winning to draw your attention with something great to buy.

I think the ad is effective because it does call the attention of people to buy the mattress and everything that comes with it. Also it shows how it’s very cozy that it can make you go to sleep faster than you think. They think it’s something everybody would want  to buy.