Author Archives: America Rivera

Data Collection (America Rivera)


For my data collection, I collected the time I spend on social media within one week. Thanks to my iphone, I am always told my screen time for every week and day. More specifically im told how long I spend on each app. The two social media platforms I tend to use most are snapchat and instagram. I went on my phone to track how long I spend on ot these apps within one week to analyze what days I use them most and why.

If someone were to just take a glance at my data, they will probably assume I rely on social media a lot for the main reason that there is at least one minute every day of the week spent on both these apps. Some other guesses may be that im barely on my phone on tuesdays or that i’m just the busiest this day for the main reason that tuesdays have the lowest amount of time being spent on these apps. Also, some may guess that I prefer instagram over snapchat because I spent more time on instagram this week than Snapchat. Is this really true? No, the only reason why I spent so much more time on instagram tis week was because this was the week I dyed my hair, so Instagram gave me more ideas. Usually or mostly always, I use snapchat way more. I don’t really use instagram because I don’t really bother about what other people post, and on snapchat is where I communicate with my friends.

If someone takes the guess that i’m busiest on tuesdays, they are correct. I am barely on either app or on my phone this day for the main reason that i’m in school all day from 12pm to 7pm. Tuesdays are different than thursdays because I have lab on tuesdays. When I have lab it means that after my first class ends at 1:40pm, I only have community hour then lab and Thursdays I have a 3 hour break until my 4:30 class. This explains why I have no time to be on social media tuesdays. I usually just eat during the hour and a half break I have, or print out my labs.

It was not hard at all collecting data for this project because my phone does it automatically. I really don’t know if I can turn off a screen time tracker or not. Looking at my data, I tend to be on social media the most on Sundays, Mondays, Wednesdays, and Fridays. The reason for these results are because on Sundays I usually take the day to relax for myself since I know I have school the next day, then mondays and wednesdays would be because I finish all my classes by 10:40am. Lastly, fridays reason would be because I don’t have school fridays so im free to get distracted. Adding on to my data analysis, on Tuesdays, Thursdays, and Saturdays I spend the least time on either app because im in school all day and on Saturdays, I usually spend this day with family.

Finally, the assumption that I rely on social media a lot is mostly false. I try not to use social media as much just because I don’t care about what other people are doing. The only times I really look at other people’s posts or stories might be when im really bored, other than that it doesn’t interest me. Also, although I don’t rely on social media to make my day, I do rely on it when it comes to contacting friends and people. Snapchat and Instagram are two of the easiest ways to contact my friends even if I have their numbers. I believe this is a true fact because people are usually on social media meaning they will see my message much quicker while they’re on snapchat or instagram. Finally one very important point is that I don’t look at my feed when using instagram, I look at the explore page for the main reason that I don’t really care about what other post unless its creative. I usually just look at funny videos, skincare, or softball videos on the explore page.

Data:

Overall screen time in a week is about 8 hours and 14 minutes Snapchat
(3 hours and 9 minutes in a week) 		Instagram
(4 hours and 53 minutes in a week)
Sunday44 minutes1 hour and 6 minutes
Monday25 minutes52 minutes
Tuesday14 minutes3 minutes
Wednesday33 minutes56 minutes
Thursday24 minutes7 minutes
Friday9 minutes1 hour and 10 minutes
Saturday37 minutes37 minutes

Analysis of an Ad- America Rivera

In this advertisement the speaker(s) are the creators and company of this brand titled, “Casper”. This is clearly a mattress brand as shown in the advertisement through its writing and images. This brand presents themselves as an advertisement in the subway, most likely because they definitely know so many people use trains as the most common form of transportation. Trains are all over New York City and millions of people utilize them, so this company has a higher chance of attracting more people. Not only a high advantages of attracting many individuals, but attract and influence a variety of people to buy their products. There are many who come to NYC and use the subway to travel from other states and places, so people can spread the word do different places and people, then this product can be spoken about to others than just subway users. This brand wants to be viewed as the company with the best mattress, pillow, bedding, and more. We know this because as stated in the advertisement, it is the “award winning mattress”. Their audience based off this add are the people who occupy subways such as travelers, New Yorkers, and anyone else because this advertisement can be taken a picture of at any time and be shared with any other individuals.

The message being portrayed in this advertisement is that people should buy these products, but mainly their mattress because it will provide comfortable and satisfying sleep. The viewer is giving an image of an equation without numbers, being a person plus a mattress, being equal to someone happily sleeping. Instead of numbers as viewers we are given images with the question and answer, “Can’t solve them? sleep on it”. The answer to the equation of being a happy sleeper is to sleep on their mattress. We are told that we should buy their product for satisfying sleep. That’s also the argument, that their products are the best and so great for sleep. I also see the argument that many people love their products since they state their products have won some type of award. 

This advertisement relies on the assumption that everyone will love this mattress, since it shows and gives a sense of satisfaction by the person in the advertisement. It is also assures their product is “huggable” and “cozy” as it clearly states in the description of their products. The strategies this brand uses to persuade the audience are, imagery, descriptive words, simplicity, websites, and hypophora like “Can’t solve them? Sleep on it”. Three other major tools this company uses are Ethos, Patho and Logos. They use imagery by adding pictures and they have a website where it’s more convenient for people to shop on. They use ethos by stating their credibility such as having an award for one of the best mattresses. Also, they use ethos by showing a happy emotion in the person, writing an equation that leads to satisfying sleep. Lastly they use Logos such as stating how they have “premium bedding and more”. This is logos because their stating a fact about their products.  

Finally, do I think this advertisement is effective or not? In what ways? Can it be better? Yes I do believe this advertisement is effective because first of all its in the subway which is a great way to spread the word for any company since there are so many different people who see it everyday. Also, I believe everyone would want to buy their mattress from a great company and this brand shows they are great by telling everyone they won an award. Although I do believe it can be effective, I also know it has room for improvement. Something this brand can add to their advertisement can be statistics such as numbers. Statistics like, how many people have bought their products,  how many states sell them, or the rates of satisfactory people have using these products. They can find these statistics conducting surveys. One last thing I think believe would attract more people might be a discount, even if its 10%. Overall I believe this is a good advertisement for this company because it includes a little bit of everything to attract a majority of individuals.