The speaker of the Healthcare ad would be a health insurance department called health first. The speaker is trying to present themselves by trying to persuade people who live in New York City to apply for Health first Medicare. I know this because it provides a number and email for people to reach out to for in case they want to enroll. Also, they talk about what they’re plans is going to consist of.
The line that says “Our plans may include up to $150/ month OTC allowance. SilverSneakers fitness program, and ALL dental services covered for $0 including dentures, crowns, and root canal”. The ad is trying to convey that if you apply for health first, you’re going to receive financial benefits when it comes to your health. They’re trying to also say that you’re going to be paying less than what you would expect.
The intended audiences of the ad would be those who don’t have insurance and for people who do have insurance but doesn’t receive any benefits. Lastly, it’s intended for those who live in New York City. I know this because in the bottom of the ad towards the right, it says ” health insurance for New Yorkers”. So this insurance is not eligible to those who live out of state. In addition, it even persuades the audience from the subtitle by mentioning the benefits of the insurance which includes the dentist, pharmacy and gym.
The strategies that the author uses was providing the picture of the elderly couple to demonstrate how happy they are to be using the insurance. It shows how the insurance actually works. Also, if you probably get it at a young age it can actually last you up to when you become older.
The ad appears more to the use of logos to persuade the audience because it provides more factual information so it can convince people into enrolling into the insurance. For example, even though it doesn’t provide a lot of information, it provides numbers, websites, and a email for you to contact so you can find out more. The ad itself doesn’t leave anything out to make readers confused especially since it’s about your health. The reader even makes it specific as to who the ad applies to which is New Yorkers.
I think that the ad is not effective because even though it’s specifically for people in New York, there has to be other eligibility requirements. Also, I feel as if the benefit plans are very vague and needs to be more explanatory so people know what to expect. Lastly, I think that there’s always a catch especially when it comes to insurance and that it’s just not always beneficial.
