The speaker of this ad is the app called Seamless. They are a food delivery service. They want be viewed as the best food delivery service in New York City.

The message in this ad is that New York loves to deliver and they are the way to go. At the top of the ad, it states, “NY ‘loves’ Food Delivery”. They are also trying to provide an alternative way to ordering food. Instead of making phone calls and have your order misheard, you can use the app.

One assumption that the ad relies on is that people hate making phone calls. The ad states, “Your favorite part of having a smartphone is near having to call anyone.” Another assumption that the ad relies on is that every time you call to place an order, they are often misheard. The last assumption is that everyone in NY always orders for delivery

The intended audience for this ad is for anyone in NY that likes to have their food delivered or anyone in general that orders food a lot. The ad states the NY loves food delivery.

In big letters at the very top, you see NY and the big red heart that you often see on souvenirs. They also try to appeal to those that don’t like making phone calls by stating, “Your favorite part of having a smartphone is never having to call anyone.” The ad also uses simple colors as well as the color red to make the app and the heart stand out. The ad also includes big bold white letters.

The ad appeals to both pathos and logos. It appeals to pathos because it is trying to convince the audience to start using this app to deliver their food. It also appeals to logos because there are messages in the ad like, “NY hearts food delivery” “Say goodbye to misheard orders”

I think the ad is effective because personally, I hate ordering food over the phone and I actually use a similar app to order my food. Also, I believe that a lot of people hate talking over the phone in general and this can appeal to them